Coalition of healthcare orgs increasing awareness of leg conditions.
The Legs Matter website was one of my first collaborations with Pink Marketing.
I developed the first iteration with a custom WordPress theme matching Sarah’s crisp designs. It started with the loud home page, a searchable document library, case studies, interactive tooltip glossary, and a news section.
Agency: Pink Marketing.
Designer: Sarah Rothwell @ Borderless.
Client: Society of Tissue Viability
Deliverable: Custom WordPress theme, CMS. Ongoing additional functionality.
Build Duration: Four weeks initially. Six weeks additional.
Launch date: Jul 2018.
This successful campaign has been running for seven years now and each year it runs the Legs Matter Week drive to increase awareness for leg conditions. As the number of events increased a need for a Legs Matter Week events directory was requited.
I built a custom event viewer as well as a home page countdown which is utilised in the run up.
I’ve made it super-simple for admins to add events. My code deals with displaying them, and the admins just need to enter the event details. It can be reused each year without code changes.
After the continued success of the website an online store was needed to simplify the distribution of resources and fundraising materials.
The solution was to use the popular WooCommerce plugin. Default WooCommerce templates do not look good and there was no need for individual product pages.
I created a custom shop front page with interactive order controls so that customers do not need to leave the initial storefront to select all the items they need in one go.
I have created other functionality, like this interactive quiz for people who treat patients.
I apply continuous development improvements to make sure the site runs fast, is accessible and follows best practices. I have recently added automatic schema generation to increase the site’s likelihood in showing up in AI-generated results.
Are you a design agency looking for a reliable front-end developer? I specialize in building fast, flexible, and pixel-perfect WordPress sites. Let’s team up to bring your designs to life!